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Websites Offer A Window Into The Practice

May 23, 2011

According to Nielson Net-Ratings, 85 percent of consumers say a quality website is fundamental to earning trust. More than 77 percent said they were more likely to make a purchase from an unfamiliar business with a quality website than a poor website from a known business. Some website developers say veterinarians can expect 30 new… Continue reading...

Vets Can Add To Bottom Line With Pet Retail Products

March 31, 2011

Despite a serious downturn in the economy, pet ownership and spending continue to grow. But competition within the pet market is also growing. On one side is the growth of big-box pet outlets while on the other are retailers...

A woman holding a small white dog near a window, smiling at each other in natural daylight.

Complete & balanced dental nutrition for adults

The Big 5

February 18, 2011

You probably still lure in some new clients with the old standby marketing method commonly known as “word of mouth.” Yet, you probably are becoming increasingly aware that this once-reliable strategy is not nearly as effective as it used...

Make Sound Commitment To Sonography

January 18, 2011

Ultrasound services aren’t necessarily reserved for high-volume practices, experts say. Although many veterinarians determine that their client bases might not validate the expense, some sonographers work independently and will travel to a veterinarian’s office. Depending on the quality, a...

Small-Animal Practices Not Immune To Antimicrobial Concern

December 29, 2010

Though study results vary, researchers looking into methicillin-resistant staphylococcus aureus (MRSA) in human and animal medicine say the incidence of colonization is high. Veterinary researchers postulate that animals can be carriers of the bacteria and transfer it to humans,...

Boost Profit Now To Maximize Practice Value

December 29, 2010

Practice values have been trending down for the past decade because of the economy and management mistakes, according to consultants. But, they say, an owner can maximize practice value by increasing net profit. Those steps aren’t new or mysterious...

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