Practice Management

7 low- or no-cost marketing strategies for your vet practice

February 2, 2017

Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it.

How to operate a first-class veterinary practice

February 1, 2017

Listening to the on-hold phone messages, you would think that every practice offers the best patient care and state-of-the-art equipment. Yet we all know that reality is slightly different.

Avoid food sensitivities

Why a lack of focus can ruin communication in the vet practice

February 1, 2017

A client is explaining her dog Crazy Doodle’s latest antics, which led to today’s visit for stitches. You nod and type detailed notes into the electronic medical record as the pet owner shares her story.

How do you feel about telemedicine? The AVMA wants to know

January 24, 2017

How do you feel about telemedicine? The American Veterinary Medical Association (AVMA) wants to know. They have been investigating how telemedicine could work for the veterinary industry. They sent a report to their board of directors and are now asking veterinarians for their input.

Why VCA West Coast is one of the best-equipped hospitals in the nation

January 18, 2017

When VCA All-Care Animal Referral Center needed a bigger home, it did what a lot of veterinary practices wish they could do: It supersized. The Southern California hospital moved out of cramped quarters this past fall to a former Staples store less than a mile away.

Why vets need to raise our voices

January 13, 2017

It probably shouldn’t be this way, but I get a headache every time I hear the phrase “veterinarian recommended.” It happens whether the words are attached to a pet owner educational initiative or being used to sell cheap, low-brow pet gadgets made by the millions in China.

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