Tag: Clients

Clients on the criminal docket: The Lakeville letters

September 18, 2017

As a practice owner, you surely have encountered difficult clients. Some are argumentative, some are irrational, and some, you suspect, are downright crazy. While we all have client horror stories to share, the nightmare endured by Southfork Animal Hospital in Lakeville, Minn., may be hard to top.

Is your practice ready for millennial clients?

September 6, 2017

Half our world’s population is younger than 30. Millennials, age 18 to 34, grew up tethered to their smartphones, which they check 43 times per day. They now comprise the primary pet-owning demographic at 35 percent of U.S. pet owners, surpassing baby boomers’ 32 percent, according to the American Pet Products Association (APPA).

Get clients off their phones and in the moment

August 24, 2017

How many times have you experienced this: While you explain your exam findings, a client’s fingers are pounding out text messages. Plenty? Well, prepare for more of the same.

10 reasons veterinary clients are afraid to say “yes”

August 10, 2017

Sales legend and trainer Tom Hopkins discusses 10 reasons why customers (or clients) are fearful of saying “yes” to your sales pitch (sorry, to your veterinary services) in his lecture, How to Master the Art of Selling Anything.

The implications of being candid with veterinary clients

June 26, 2017

The duty of candor, a concept in human medicine, can be defined as a legal duty imposed on the medical practitioner to be open and honest with patients or their families when things go wrong that can cause harm.

When to shift from veterinary clinician to counselor

March 29, 2017

Loyalty is a firm and consistent allegiance and a lasting faithfulness. That is what we all want with our valued clients. Because end-of-life circumstances are supercharged with emotions, almost everything you do or say at this time either deepens client loyalty or causes the opposite reaction—which you certainly do not want.

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