Vet Practice Staff

We Should Have Learned These Lessons Before

March 6, 2014

Everyone learned that “What goes up must come down.” Anyone with money in the stock market in late 2008 saw accounts drop seemingly by half almost overnight. Real estate values went down and the banks became unstable. As a result of the economic meltdown, the Gross National Product fell and the unemployment rate rose. All… Continue reading...

Marketing 101: Open Letter To New (and Existing) Clients

February 12, 2014

Dear Client,* Welcome to our practice. We are thrilled to have the opportunity to serve you and help your pet. Here are a few suggestions to make our relationship as pleasant as possible in the long run. 1. Bring...

A woman holding a small white dog near a window, smiling at each other in natural daylight.

Complete & balanced dental nutrition for adults

Business-Interruption Service a Safety Net

February 10, 2014

Insurance professionals put business interruption insurance high on the list of coverages a business should have to protect itself from a worst-case scenario like a flood, earthquake, extended power outage or fire. But this insurance is often overlooked by...

Speak with Confidence in Client Conversations

February 10, 2014

When I dialed a clinic to follow up on a training inquiry, the receptionist answered “ABC Veterinary Hospital. Can you hold?” I replied, “Sure.” While I was on hold for seven minutes, a radio station played AC/DC’s “Shook Me...

Word Makeovers can Boost Compliance and Grow Revenue

February 10, 2014

While consulting at a practice where dental compliance was 17 percent, I shadowed exams to determine why clients weren’t accepting treatment for their pets. The first exam revealed answers. After the veterinarian explained his diagnosis of grade 3 dental...

Scrub in or rub in?

January 30, 2014

Dr. John Smith is getting ready for his first surgery of the day. He puts on his cap and mask, adjusts them methodically, and starts to rigorously prepare his hands for surgery. He grabs a brush soaked with chlorhexidine...

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Vet Practice Staff

We Should Have Learned These Lessons Before

Marketing 101: Open Letter To New (and Existing) Clients

Complete & balanced dental nutrition for adults

Business-Interruption Service a Safety Net

Speak with Confidence in Client Conversations

Word Makeovers can Boost Compliance and Grow Revenue

Scrub in or rub in?

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