Vet Practice Staff

Could your practice use a CWO?

September 11, 2017

Until recently, there were: The CEO, or chief executive officer; The CFO, or chief financial officer; The CIO, or chief information officer; The CTO, or chief technology officer; And a few others (CSO, CCO, and CKO anybody*?) I recently heard of the CWO, aka Chief WOW Officer, aka Director of WOW, as Nido Qubein calls… Continue reading...

Follow the 8 secret ingredients to success

September 8, 2017

In an extremely popular TED talk, Richard St. John, a former marketing and communication expert turned speaker, and author in Toronto, shared his secrets to reaching sustained success.

A woman holding a small white dog near a window, smiling at each other in natural daylight.

Complete & balanced dental nutrition for adults

How call tracking barks up business for veterinarians

September 8, 2017

There’s no denying that veterinarians are dedicated to their craft. Animal care is complex and leaves little time for marketing—after all, a veterinarian belongs in the field, not at a desk. Regardless of the difficulties of veterinary work, owners will accept nothing...

How veterinary teams can unleash their full potential

August 24, 2017

Did you know you are supported in reaching your fullest potential in veterinary medicine? Veterinary team members are encouraged to design, create and find support for their careers so that each may reach new heights in job satisfaction, fulfillment and prosperity.

Get clients off their phones and in the moment

August 24, 2017

How many times have you experienced this: While you explain your exam findings, a client’s fingers are pounding out text messages. Plenty? Well, prepare for more of the same.

Why standing tall in the veterinary profession safeguards you against vulnerability

August 9, 2017

All of us have a story to tell about what led us to become veterinarians. For me, the thought “I want to be a veterinarian” first entered my mind about 55 years ago, when I was a 7-year-old boy living on a small farm in rural Southern Idaho.

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