Practice Management

Marketing 101: Open Letter To New (and Existing) Clients (part 2)

March 17, 2014

Dear Client,* Welcome to our practice. We are honored that you chose us to help you help your pet. This letter includes our top 10 tips to ensure that we work closely together to keep your pet happy and healthy. 1. As you will quickly figure out, your scheduled appointment time is merely a suggestion.… Continue reading...

Hit A Home Run With Staff And Clients When You Make A Major Purchase

February 10, 2014

The end of the fiscal year is typically a beneficial time for veterinarians to purchase new technology or equipment because of the tax benefits, but that deduction won’t be worth anything if the equipment or technology isn’t used. Introducing...

Avoid food sensitivities

Scrub in or rub in?

January 30, 2014

Dr. John Smith is getting ready for his first surgery of the day. He puts on his cap and mask, adjusts them methodically, and starts to rigorously prepare his hands for surgery. He grabs a brush soaked with chlorhexidine...

8 Resolutions Every Veterinarian Can Do

December 30, 2013

If the stats are to be believed, just under half of you will make resolutions this New Year’s. For most of us, it’ll mark yet another year of ineffectual hand-wringing over our many loathsome defects of character. For a...

Creating The Client Experience For Dentistry

December 30, 2013

Although your team recommends the best medical care for pets, sticker shock may prevent some clients from accepting dental treatments. The average dental case is $427, according to AAHA Veterinary Fee Reference, 8th edition (see Average Dental Case Bills).To...

Not ALL Of Your Clients Are Crazy!

December 12, 2013

It’s easy to dismiss "unusual” clients as "different.” They may have strange requests or describe bizarre signs in their pets. They may seem extravagant or eccentric. But sometimes, just sometimes, their description is perfectly truthful. Such was the case...

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