Practice Management

Is Your Practice Prepared for a Natural Disaster?

January 15, 2015

Just before sundown on November 15, 1989, Mother Nature was making it clear that trouble was on the way as wind, rain and lightning strikes steadily intensified. The National Weather Service had issued tornado warnings for a wide swath of North Alabama, placing our practice in the center of potential tornado touchdowns. As the sole… Continue reading...

How to Fall in Love with Veterinary Medicine in 2015

January 8, 2015

Ready to start 2015 with renewed love and enthusiasm for our wonderful profession? Here are three simple suggestions that can change your outlook and improve your daily life. 1. Create a Networking Group Pick three or four like-minded colleagues...

A smiling female veterinary professional in blue scrubs gently hugging and comforting a tabby cat.

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How to Prepare Clients for Hospital Admissions

January 6, 2015

Originally published in the December 2014 issue of Veterinary Practice News Let’s say the veterinarian diagnoses my 5-year-old cat, Opus, with Grade 1 dental disease during his preventive care exam. After explaining the diagnosis and answering my questions, the...

Why You Should Communicate the Value of Preventive Care

December 10, 2014

Originally published in the March 2014 issue of Veterinary Practice News While visiting Navarre, Fla., to present seminars, I noticed a roadside sign at a Walgreens advertising a parking lot vaccine clinic with $10 rabies vaccinations and $25 heartworm...

How to talk with Confidence about Pet Nutrition

December 3, 2014

Originally published in the May 2014 issue of Veterinary Practice News Did you know that a pet owner who buys diets from your veterinary hospital returns an average of eight times during the year? In addition to healthy food sales,...

How to Turn Your New Clients into Lifetime Clients

November 24, 2014

When new clients visit your veterinary hospital, what experience do you provide to ensure they’ll become lifetime clients? The average bonding rate of new clients is 60 percent. First impressions begin with phone calls and end at checkout. Here are...

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