Practice Management

Helping clients see their pet’s health issues as their own

May 3, 2017

I’m a wimp. My wife, Teresa, is a warrior. I get a canker sore inside my mouth (the size of a pencil eraser in diameter), and I gargle with salt water and directly apply a little dexamethasone cream, and then I take oral NSAIDs to further blunt the discomfort.

How to distinguish your vet practice to attract clients

April 25, 2017

Your clinic’s 2017 veterinary marketing plan should be well underway, but if your strategies are flat, here are four unique ways to get back on track.

SAFEGUARDING YOUR PRACTICE HAS NEVER BEEN THIS EASY

Is your vet practice a destination practice or irksome errand?

April 24, 2017

A client arrives for her dog’s checkup. Both receptionists are busy answering calls. The pet owner signs in and takes a seat. Fifteen minutes pass before anyone greets her. A technician shouts across the lobby, “Bailey?

How to manage conflict in the vet practice

April 21, 2017

How do you deal with conflict, Dear Reader? Do you pretend it never happened? Bully your opponent into submission? Retreat sheepishly after hearing the other side’s position?

When to shift from veterinary clinician to counselor

March 29, 2017

Loyalty is a firm and consistent allegiance and a lasting faithfulness. That is what we all want with our valued clients. Because end-of-life circumstances are supercharged with emotions, almost everything you do or say at this time either deepens client loyalty or causes the opposite reaction—which you certainly do not want.

Why pet insurance is a win for vets and pets

March 28, 2017

Europe loves pet health insurance. North America? Not so much. Even though the North American Pet Health Insurance Association’s latest survey showed record growth in the number of insured pets—1.6 million as of 2015—that accounts for less than 1 percent of the total population of owned dogs and cats in the United States and Canada.

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