Canadian pet owners are prepared to reduce personal comforts rather than compromise on their animals’ health and well-being, according to a national study released by Pet Valu and Caddle.

The May 2026 survey of 1,417 dog owners and 1,380 cat owners found 90 per cent actively consider ways to improve their pet’s lifespan and quality of life. Fifty-eight per cent buy pet health insurance, while 55 per cent invest in wellness technology, including wearable monitors and diagnostic tools.

“Canadian pet parents share a strong emotional connection with their pets, and are dedicated to helping them live longer, happier lives. With this comes an inherent desire to prioritize pet spending above many of their own everyday pleasures,” says Greg Ramier, Chief Executive Officer of Pet Valu.

When budgets tighten, respondents said they would prioritize pet costs over dining out, clothing, self-care, coffee and streaming services. Eight in 10 expect to maintain or increase pet spending over the next 12 months, while 71 per cent spend on experiences such as grooming, birthdays and travel accessories.

The study found 75 per cent would consider adopting another pet after a current pet dies, with 22 per cent saying they would do so immediately. Emotional difficulty was the main hesitation among those uncertain about getting another pet.

For more information, visit the Pet Valu website.