A recent global survey commissioned by Royal Canin highlights the significant role misinformation plays in the growing issue of pet obesity. The study, which included over 14,000 pet owners and 1,750 veterinary professionals across eight countries, found that 26 per cent of pet owners are uncertain about what constitutes a healthy weight for their pets. This uncertainty contributes to the alarming statistic that approximately 40 per cent of adult cats and dogs worldwide are classified as overweight or obese.

Misinformation was identified by 17 per cent of pet owners as a significant barrier to maintaining their pets’ healthy weight. Additionally, 29 per cent of veterinary professionals reported that conflicting information complicates conversations with pet owners about weight management. Early-life nutrition was emphasized as crucial, with dietary habits during a pet’s first year having long-term health impacts.

The survey also revealed that 19 per cent of pet owners, and notably 55 per cent of Gen Z owners, turn to social media for pet health advice, despite veterinarians remaining the most trusted information source. Owners cited overfeeding (39 per cent), lack of exercise (36 per cent), and feeding pets human food (14 per cent) as primary contributors to pet obesity.

In response to these challenges, Royal Canin launched the #ScalingTheConversation campaign at the 2025 Vet Symposium in Montpellier, France. The initiative aims to enhance communication between veterinary professionals and pet owners, promoting better understanding and management of pet weight issues.

This study underscores the need for accurate information and effective communication to combat the pet obesity epidemic. Veterinarians are encouraged to proactively engage with pet owners, addressing misconceptions and guiding them toward healthier practices for their pets.