Is the membership model the way of the future for Canada’s veterinary clinics?
A Toronto-based pet health start-up seems to think so. Established earlier this year, Juno Veterinary has opened its first clinic in the city’s Summerhill neighbourhood—and its ‘members only.’
The concept, the company says, aims to “reimagine, redesign, and reinspire” the future of pet care in order to meet the expectations of today’s owners, who consider pets to be family.
“We exist to make veterinary care something everyone can look forward to,” says Juno Veterinary’s co-founder and chief veterinarian, Cassandra Vlahaki, DVM. “Our renewed vet clinic model empowers our care team vets to provide compassionate care in an environment that feels more like a living room than a lab.”
With the practice’s $149 yearly fee, members’ pets receive an annual exam, same-day or next day urgent appointments, and 24-7 telemedicine access, 365 days a year, from Juno’s virtual care team.
In addition to minimizing client wait times, the membership-based model will also help issues stemming from severe burnout and staff shortages within the veterinary industry, according to Juno Veterinary.
“We want to bring joy back to the profession and set a new benchmark of care,” Dr. Vlahaki says.
The company plans to open a second location in Toronto’s King West neighbourhood in early 2023.
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