Hero service dogs receive celeb support

Purina Dog Chow has joined forces with Wilmer Valderrama to celebrate the inaugural Visible Impact Award finalists

Celebrating the impact service dogs have on America’s veterans and promoting the human-animal bond is the driving force behind a new celebrity-backed awards program.
Wilmer Valderrama has partnered with Purina Dog Chow on celebrating the five finalists of the first-ever Visible Impact Award.
Photos courtesy Purina

Honoring the role service dogs play in helping America’s veterans and promoting the human-animal bond is the driving force behind a new celebrity-backed awards program.

Actor and military supporter Wilmer Valderrama has partnered with Purina Dog Chow on celebrating the five finalists of the first-ever Visible Impact Award. The honor is part of the brand’s fifth annual Service Dog Salute program, which highlights the benefits service dogs provide to veterans experiencing posttraumatic stress disorder (PTSD).

“After having the privilege of meeting so many service men and women over the years and hearing their stories, supporting our military has become one of my greatest joys,” Valderrama says. “They give so much to serve our country, so I’m honored to partner with Dog Chow on the Service Dog Salute campaign to give back to our veterans—to acknowledge what they went through and how their posttraumatic stress service dog is helping them heal.”

The five service dogs selected as the inaugural Visible Impact Award finalists were chosen based on the demonstration of their unique skillset and life-changing impact.

They are:

  • Trigger (Northwest Battle Buddies), who helps U.S. Navy Veteran Rebekah by sensing the beginning of a panic attack or when the veteran is having difficulties “getting back to reality.”
  • Raphael (Hero’s Puppy For Life), who helps U.S. Air Force Veteran Bernard by performing a “standing hug” (a unique version of compression therapy) to quell anxiety or panic attacks.
  • Bjorn (Northwest Battle Buddies), who helps U.S. Army Veteran Derek by breaking him away from the spiral of negative thoughts through the art of interruption by demanding to be pet.
  • Ivy (Operation Freedom Paws), who helps U.S. Army Veteran Todd through her ability to smell a change in Todd’s body chemistry when the veteran is in a crowded social situation and starts to be hypervigilant, angry, or anxious.
  • Liberty (Paws for Purple Hearts), who helps U.S. Army Veteran Carlos by applying a wide variety of skills to help mitigate Carlos’s PTSD symptoms, such as performing deep pressure therapy by laying her front legs and head down on Carlos’s lap when the veteran experiences anxiety.

Voting is open to until Oct. 17. For every vote received, Dog Chow will donate $5 to the Association of Service Dog Providers for Military Veterans (up to $75,000). The funding will be used to help train more PTSD service dogs at no cost to veterans.

Additionally, the grand prize winner will receive a $10,000 cash prize and $25,000 for the organization that trained the service dog.

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Celebrating the impact service dogs have on America’s veterans and promoting the human-animal bond is the driving force behind a new celebrity-backed awards program.
The Visible Impact Award finalists.
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