Research Reveals Pet Owner Interest In Generic Drugs
May 24, 2011
This year’s six-member team of Babson College MBA candidates developed and implemented a market research project addressing veterinary medicine purchasing behavior. Putney, Inc., a pharmaceutical company and partner in the Babson Consulting Alliance Program (BCAP), sponsored the project. Research results show that adoption of generics in the veterinary pharmacy strengthens the pet owner-veterinarian relationship. “I’m… Continue reading...