Adoption surge leads to continued growth in pet insurance

Insured pets in North America increased 27.7 per cent in 2021 as compared to 2020

North America’s pet insurance sector has more than doubled in the past four years, surpassing $2.83 billion. Photo ©BigStockPhoto.comNorth America’s pet insurance sector has more than doubled in the past four years, surpassing Cdn$3.6 billion.

This is according to the North American Pet Health Insurance Association (NAPHIA). The group’s 2022 State of the Industry Report reveals a 30.5 per cent increase in total in-force premiums in 2021 as compared to 2020, totalling more than 4.41 million insured pets across North America (up 27.7 per cent from the previous year).

“The societal and behavioural changes we are experiencing around our relationships with pets have contributed greatly to an unprecedented period of growth for our industry,” says NAPHIA’s executive director, Kristen Lynch. “A record number of household pet adoptions and purchases during the pandemic, combined with continued work-from-home arrangements and pet owners’ desire to mitigate unexpected veterinary costs, have contributed to even higher growth rates in the past several years.”

Indeed, the 2021 results show total premium volume in Canada totalled $313.4 million, representing an increase of 28.1 per cent over the previous year, NAPHIA reports.

Additionally, with a total potential market of about 175 million pets in North America, there is still room for growth in the sector, according to Rick Faucher, president of NAPHIA’s board of directors.

“2021 marked the seventh consecutive year where the pet insurance industry experienced double-digit growth,” he says. “While pet insurance penetration rates have increased to approximately 2.48 per cent in the United States and 3.10 per cent in Canada, we recognize as an industry we’ve still only captured a small portion of the potential market and we’re excited by the potential for sustained, long-term growth.”

To read the report, click here.

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