A new online pet adoption hub offers expert-backed advice to help prospective and current pet parents build confidence and help pets thrive.

New research from Mars reveals that practical pressures and limited expert support are major hurdles in adopting pet animals. Launched ahead of the 2026 Mars Global Adoption Weekend, the research builds on the Mars State of Pet Homelessness Project.

The study’s Canadian findings show housing policies play a significant role in adoption. About 29 per cent of Canadian respondents say housing rules have prevented them from getting a pet.

Other concerns, such as handling aggression, could benefit from hands-on guidance from a pet behaviourist. The study found 29 per cent of respondents want access to a behaviourist for aggression. Another 28 per cent want access for separation anxiety. These findings highlight the need for practical support following adoption, Mars says.

The company launched the new online Mars Adoption Hub. It offers expert-backed advice to help prospective and current pet parents navigate the adoption journey.

“Adopting a pet is an exciting and rewarding experience, but practical guidance is key to building confidence and helping pets and their owners thrive together,” says Esther Bijsmans, DVM, PhD, of Mars Pet Nutrition.

The 2026 Mars Global Adoption Weekend will expand into more than 30 countries, the company says. It aims to bring adoption support initiatives to communities worldwide.